USER GENERATED
CONTENT.
So your photo and video needs are fulfilled, and your content is up to the standard that you and your business deserve. But…you’re still not getting the engagement you want. Why’s that?
It’s because you need to leverage USER GENERATED CONTENT (UGC). User Generated Content is content that looks like it could be shot by a regular person off the street; it’s cut together in a quick, punchy fashion, and most importantly it shows off the POV of your target audience. It’s also an easier way to produce impactful and relevant content.
Here’s a few examples of work I’ve done in the UGC space 👇 (if you’re needing a host you may notice yours truly in some of these…though my best performances definitely occur BEHIND the camera 😂)
Made in collaboration with Waterdrop as part of their Australian Open 2025 campaign
Asking patrons at the Australian Open 2025 who would win between Carlos Alcaraz and Novak Djokovic
A Centre Court Pilates session, followed by drinks and canapés with a show from hometown hero Thanasi Kokkinakis. Hosted by the Adelaide International and the team from Love Athletica